The school mission and vision have been in place for more than a decade. The branding statement was introduced in the Spring of 2015 by Mr. Ho, our principal at that time, and vice principal, Mrs. Elkington. They aimed for students to actively identify with a more specific school brand. This branding statement is an important expansion of the La'ie mission statement as it more directly identifies four values which students are encouraged to develop: Leadership, Excellence, Achievement, and Integrity.